Hedi History

The Story

HEDI SAAD Designs is a Feminine Couture Brand, founded in 2017 by the Tunisian Fashion designer Hedi Saad. Inspired by Nature and Architecture the brand reflects the vision of its founder.

The creations are timeless with strong influences of the Elegant and Confident woman.The designer HEDI SAAD uses different techniques to sublimate the Feminine Shape , the details and the Floral-Geometric embroidery characterize his dresses and make them uniques. for this purpose in each collection the house collaborates with local Artisans to take advantage of their valuable Savoir-faire.

The Ready-to-wear line is an elaborated work contains similar details of the couture line.

his talent

Visual Positioning

he Emerald Green is the color code of the brand which represents the Nature, the Life, and Fertility. Otherwise in the rites of the Tunisian heritage the Green is the color of Hope and Luck catcher. The Green is a timeless and harmonious character with the other colors. The brightness of the Green changes depends on the design, the seasons and the fabrics. In the whole collection we can find just one Green piece which is the connection point with the other pieces.